The Future of Video and SEO

Most organizations simply don't see the point in creating a video, unless of course, they are advertising on TV. If this describes your organization, you need to read this short guest post from our friends at DW2 Video Productions, in Springdale, AR. DW2 explains how adding a professional (yet inexpensive) video to your website can help your site move from the far corners of the Google universe to the front page, where you belong.

If you're struggling to attract organic traffic to your website, embedded videos may be the answer you've been hoping for. Video increases quality traffic and, as a result, better ranking with the search engines.

Here are four of reasons why:

1) Video Creates "Sticky" Traffic.

Videos take time to watch. They can't be skimmed, as you might be skimming the bullet points of this article right now.

If a two-minute video is showing quality content, then people will watch it for two minutes. That means those people will stay on your page for two minutes.

Why is that important? Thanks to Google's Panda algorithm, pages are ranked based on how much time people spend on the page. Pages that are "quick hits" (i.e. someone goes there, stays for a few seconds, and then leaves) will rank lower than pages that are viewed for minutes.

The bottom line is that if you keep people around for a while on your pages, then your page rankings will get a boost.

2) Videos, Not Text, Goes Viral.

When was the last time you turned on the news and saw some mention of a viral blog post in text? Never. That's because we live in a visual age. If a picture is worth a thousand words, then a video is worth a million words. Even better, it could also be worth a million hits. If you're looking for lots of traffic then the odds are in your favor if you use video.

3) Increased Engagement from Social Media.

To boost your SEO, you're also going to want social signals. Search engines pay attention to how many people are sharing your content on social media and they'll rank your page accordingly.

According to Brafton, people are 37% more likely to engage with a brand on social media if it's promoted with a video. Once again, this stacks the odds in your favor when it comes to improving your ranking.

4) Don't Just Take Our Word For It.

Four years ago, Forrester Research conducted a study which concluded that the easiest way to get a page one ranking on Google is with video. Google has a history with ranking video very highly. Following historical precedent is typically a smart decision when aiming for the moving target of good SEO.

Recall also that Google owns YouTube and frequently features YouTube videos on page one of its search results. Although some things have changed, Google's relationship with YouTube has not.

The evidence is compelling: Adding video posts to your website can definitely improve your SEO. If you're struggling to attract more traffic to your site and attempting to get better rankings in the search engines, why not give a video a try? You'll be glad that you did.

To get the full details of all the benefits that video brings to the SEO table, give DW2 Video Productions a call at 479-200-8911 or drop by their website at dw2video.com.

Dale Crum

Dale Crum

Owner / Creative Director at Doc4 Design