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Racing Dudes

The horseracing gurus known as the Thoroughbred Racing Dudes (based in Missouri and Arkansas) have become a sensation in the equine world with their spot on picks and hilarious, personable writing style.

With their web traffic growing by leaps and bounds every month, they quickly outgrew the basic WordPress template they used to launch their venture.

When the Dudes asked for our help to create a new website design, we were chomping at the bit to get started. We quickly moved them to a new, more customizable WordPress theme and provided a few new custom logo designs for the Dudes to try on.

We also helped them revamp their revenue strategy. With their traffic soaring, we recognized their ability to make more profit through advertising on their blog than by selling picks alone. The Dudes began to offer more and more free picks, driving more and more traffic to the site. With this revised approach, they are on track to double their traffic and earnings this year.

The best part of the project was the timing – we worked with the Dudes while California Chrome was making his breathtaking run at the Triple Crown. With a little insider info from The Dudes, Doc4 took a chance on California Chrome and won big! Next time you're heading to the track, make sure to check the Dudes picks – they made believers out of us!

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