For over thirty years America's Car-Mart has provided affordable vehicles to their customers in 125 locations. As a strategic marketing device, America's Car-Mart purchased an official NASCAR vehicle and hired Doc4 to design a clean, fresh look for the car using Car-Mart's official branding.
Unique projects like these are always a challenge and at Doc4, we love this type of off-beat assignment. Our designs were based on the current NASCAR graphics to achieve the most authentic look and feel while still capturing a sense of speed and determination.
This project proved to be a great learning experience in terms of how vehicle graphics function in motion and at rest. We tried to get permission to take it for a spin but didn't have much luck. However, it was very exciting to see the final product in person!