Northwest Arkansas startup LoanMaven (based in Rogers AR) needed a website design to test a new custom software product idea. LoanMaven required a highly customizable e-commerce website that would allow them to regularly update and optimize their website for search engines – a practice known as Organic SEO (or Search Engine Optimization).
LoanMaven also wanted the ability to test prices, button placements and copy, headlines, and colors. By allowing them to tweak parts of the design on their own, they could do 'Conversion Optimization' tests to drive more prospects to the site and convert them into customers.
We worked with our partnering software company to build LoanMaven's high-functioning Content Management System with a clean, corporate design utilizing Django as an alternative to WordPress.
The resulting one page, single product layout with a fully functioning shopping cart and checkout system worked perfectly for this startup.