Advanced Monitoring Services, located in Fayetteville, Arkansas, was interested in updating their brand logo to project the increased business growth and changing service fields. The previous brand logo served them well taking them from startup through five years of continued growth and they realized it was time to "soften the edges" when dealing with patients.
We developed several variations on the theme of health monitoring to create an updated visual that delivered a slick, modern appeal with a more relaxed and friendlier theme.
Below, we are showcasing a few of the directions that we looked at during the initial design process which landed us on the latest iteration as seen above.
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