America’s Car-Mart

For over thirty years America's Car-Mart has provided affordable vehicles to their customers in over 125 locations. As a strategic marketing device, America's Car-Mart purchased an official NASCAR vehicle and hired Doc4 to design clean, fresh vehicle graphics using Car-Mart's official branding.

Unique projects like these are always a challenge and at Doc4, we live for this type of off-beat assignment allowing us to be free of design constraints. Our designs are based on current NASCAR graphics to achieve the most authentic look while still capturing a sense of speed and determination.

This project proved to be a great learning experience in terms of how vehicle graphics function in motion and at rest. While we did try to get permission to take it for a spin we didn't have much luck. It was, however very exciting to see the final product in person.

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