Keely's Gym
In 2024, Keely Grand approached Doc4 with an exciting request—to design a logo for her latest business venture, Keely’s Gym , located in the heart of Portland, Oregon. With a deep passion for health and wellness, Keely specializes in menopause training coaching, helping individuals navigate this stage of life with strength and confidence. In addition to her expertise in menopause-focused fitness, she also offers one-on-one personal training and group sessions, welcoming people of all ages and fitness levels.
Our mission was to craft a brand identity that not only represented Keely’s expertise but also captured the spirit of her gym—a space that is fun, uplifting, and adventurous. We explored a range of creative directions, developing approximately eight unique identity concepts to present. After thoughtful collaboration and refinement, a clear standout emerged: a bold yet playful design that seamlessly combines the letters "K" and "G" in a visually striking and memorable way. The final logo embodies Keely’s dynamic approach to fitness while maintaining a sense of energy and inclusivity, making it the perfect representation of Keely’s Gym .
"Located in the heart of the Sellwood-Moreland neighborhood, Keely’s Gym is a place to discover how you want to grow old with your body. What do you want to do? How do you want to feel? How can we, together, build a program that is going to sustain you for years to come?
Think about what you need, personally. It may change day-to-day or week-to-week and it may not. Are you in perimenopause? Are you a busy mom noticing areas of weakness that you’d like to improve? Are you struggling with sleep, water intake, or with prioritizing yourself? Do you run on your own but want to incorporate some strength training? Do you strength train but would love to know how to challenge your cardiovascular system? Are you feeling really tight and want to focus on flexibility? Do you dream of feeling a certain way or doing a certain thing? Take a moment to listen to your body and then let’s plan together."
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- Graphic Design
- Logo Design