Completely rewritten from the ground up, Multicons is a multi-favicon code generator that automatically inserts the necessary meta tags for both favicons (site-wide and/or admin), Apple Touch / iPhone icons, and Android icons.
Not sure what a favicon is? "A favicon (short for favorites icon), also known as a shortcut icon, website icon, URL icon, or bookmark icon, is a 16×16 or 32×32 pixel square icon associated with a particular website or webpage. A web designer can create such an icon and install it on a website (or webpage) by several methods, and most graphical web browsers will then utilize it. Browsers that support favicons typically display a page's favicon in the browser's address bar and next to the page's name in the bookmarks list. Browsers that support a tabbed document interface typically display a page's favicon next to the page's title on the tab. Some programs allow the user to select an icon of their own from the hard drive and associate it with a website." – Wikipedia
Favicons have a subtle, if small, role in building the branding of a website. When a user takes notice of a favicon, it can often be a good indication that they have arrived at the right place, serving as a visual representation of a website, not only in the browser address bar but also when sifting through bookmarks. It is no secret that our eyes gravitate towards images before the text, and not just on the web, but on iPhones and iPads.