Design
Pedigree – Supports Shelters
The market leaders in dog food, Pedigree were just beginning the 'Supports Shelters' campaign when we were tasked with designing a compelling mark that did not require radical changes to their current brand. This campaign eventually morphed into the "Pedigree Foundation".
A difficult assignment to say the least but a great challenge. Our mark was used during the initial stages of planning however, the design was altered later in an effort to be inclusive of pets on a broader scale.
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