Perfecting your pitch is essential for every entrepreneur. In this workshop, we'll go through the pitch process from start to finish. Beginning with understanding the importance of the pitch, your purpose, and when to use it, you'll then learn how to create a compelling pitch by identifying your objective and context, identifying why the investor or customer needs what you're offering, communicating your unique selling point, and knowing your goals for a successful outcome.

You'll discover the best practices for connecting with your audience, preparing your narrative, and practicing your delivery. We'll practice observing unspoken tells and body language to help us know when to pivot if our approach isn't landing. In this course you will:

Understand the psychology of pitching and presentations and learn the importance of hooking the audience or individual.

• Develop a structured framework for preparing your pitch.
• Review and discuss different opportunities to use the long form and elevator pitch.
• Incorporate and practice simple-to-follow rules for delivering effective pitches.
• Be ready to pitch under any circumstance that may arise.

About Shana Gold:

Shana Gold has been helping clients prepare for high-impact communication for more than 15 years. She has worked with executives at Dell, Motorola, Thinkwell, Spark Safety, and 3M, among others. As a coach and workshop leader, she facilitates collaboration and innovation, resolves conflicts, breaks barriers to communication, and activates unrealized creative potential.

In addition to working with a wide variety of business clients and executives from around the world, she has taught MBA students in the McCombs Leadership Program within the Graduate School of Business at The University of Texas at Austin and currently teaches in the Communication Department at the University of Arkansas at Fayetteville.

Gold received her Masters in Theatre and Communications from Brooklyn College. Her experience as a director/theater artist at some of the top theaters in the country (The Lincoln Center, The Public Theatre, New York Theatre Workshop et al) in addition to her years as a corporate communications coach, combine to make her uniquely qualified to interpret information and data, transform it into compelling storytelling, and communicate that story to an audience for highest impact.

Refreshments will be available.