ROPA Boutique approached Doc4 initially to help promote their store and products in a more effective way through social media. We provided myriad designs based on selected products from the Client for Instagram, Twitter, Pinterest, and Facebook. It was during this process that ROPA was purchased by another company who decided a new logo mark would really help boost their image. Doc4 worked closely with the Client to design a forward thinking mark that reflected a style based on the fashion industry, maintaining the serifs for a more elegant appeal and keeping it simple were the key requests