Design
Writers in the Schools
Developed for the University of Arkansas, located in Fayetteville, Writers in the Schools (WITS) is a local program that engages children in the power of reading and writing. The program enlists English majors to inspire younger generations by speaking at Elementary and Junior-Highs.
"Beginning in 1973, WITS has empowered young people across the state of Arkansas by opening doors to self-expression, awareness, articulation, and creative problem-solving—all through the writing and sharing of poetry.
Since its inception, WITS has conducted a total of 1,920 two day workshops, visiting 746 unique schools and institutions in 264 towns and cities across the state of Arkansas. During the 2015/2016 school year, WITS visited 35 schools and served approximately 4,500 Arkansas students, ranging from grade three to grade twelve.
The goal is to gain confidence with written and verbal communication skills; to explore new avenues of self-expression and awareness; to critically and creatively engage with the world around them; to be active contributors to their communities’ creative culture; to acknowledge the value of their own observations, singular experiences, and individual voices; to share and learn from one another’s unique perspectives; to pay close attention to language when reading and writing; to take risks in invention and to experiment with creative problem-solving.
WITS works with students and teachers from diverse backgrounds and makes a concerted effort to reach underfunded school districts in under-served parts of the state where the majority of students come from low-income families and are considered “at risk” for dropping out of school."
The logo is the result of months of research and design culminating in what is now considered an expertly and effortlessly brand that communicates the caring nature of the program. The heart, the oversized pencil push the identity into an iconic, yet easy to understand mark for the WITS program. The logo has been featured in several publications including LogoLounge and LogoNest.
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