Brands That Use Animals to Speak to their Audience

Incorporating the animal kingdom in brand identities is by no means a groundbreaking subject, however, making the logo mark work on a professional level isn't always an easy task. Use of an artist's illustration skills with a well-tuned imagination can push a design past the "stock photography" / "college mascot" crowd which is easy to get pulled into.

With that in mind, I have gathered twenty-seven professional and inspirational animal identity designs ranging from photography studios to the aviation industry. If you're looking for inspiration for your next logo I'm hoping this post will be able to move you in the right direction. From silhouettes to mystical beasts, animal identities are everywhere some obvious and some hidden, but the best thing you can hope for is to be able to stand out and avoid that "high-school" mascot look. Each of the marks on this page are specifically targeted toward their respective companies identity, positioning within their market, and help to identify what they are about.

If you need help with your next logo please give us a call and we will be happy to discuss what we can do for you or at least push you a little further in the right direction.

Example Image of Animals in Modern Branding
Example Image of Animals in Modern Branding
Example Image of Animals in Modern Branding
Example Image of Animals in Modern Branding
Example Image of Animals in Modern Branding
Example Image of Animals in Modern Branding
Example Image of Animals in Modern Branding
Example Image of Animals in Modern Branding
Example Image of Animals in Modern Branding
Example Image of Animals in Modern Branding
Example Image of Animals in Modern Branding
Example Image of Animals in Modern Branding
Example Image of Animals in Modern Branding
Example Image of Animals in Modern Branding
Example Image of Animals in Modern Branding
Example Image of Animals in Modern Branding
Example Image of Animals in Modern Branding
Example Image of Animals in Modern Branding
Example Image of Animals in Modern Branding
Example Image of Animals in Modern Branding
Example Image of Animals in Modern Branding
Example Image of Animals in Modern Branding
Example Image of Animals in Modern Branding
Example Image of Animals in Modern Branding
Example Image of Animals in Modern Branding
Example Image of Animals in Modern Branding
Example Image of Animals in Modern Branding
Dale Crum
Dale Crum
Owner / Creative Director at Doc4 Design

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