We created this design concept for a platform that assists various local associations in organizing and launching competitive fundraising campaigns. Association members form teams and compete with each other to discover who is able to raise the most money for their organization.
The platform allows members to set up various sponsorship and fundraising opportunities, and then pitch to local organizations to raise money for the association. Members are incentivized with fun and lucrative prizes, driving up the organization's total revenue-raising capabilities.
We utilized a muted color palette to bring focus to the fundraising aspects and to allow each association the option to select individualized colors based on their brands. Additionally, fonts are kept to a minimalistic yet professional selection in an effort to maintain legibility and prevent too many clashes with the wide variety of brands involved.